Persuasive Design of Destination Web Sites: An Analysis of First Impression

نویسندگان

  • HEEJUN KIM
  • DANIEL R. FESENMAIER
چکیده

search behavior and the use of the Internet for trip planning as well as the formation of a first impression toward destination Web sites provided by state tourism offices in the United States. The research methods and the findings of this study are then presented. The final section of the article concludes by discussing the theoretical and practical implications for further development of destination marketing Web sites.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Modeling the Persuasive Effects of Search Engine Results

Search engines have become a fundamental tool for destination marketing organizations in that they offer the primary means for a destination to “be seen” by a very large audience. Recent research argues that the compact advertisements provided by search engines represent the “first impression” one may receive of a destination and therefore, they act as the gateway to destination website. As suc...

متن کامل

Providing for Impression Management in Persuasive Designs

In this paper, we argue that persuasive technology designers can improve the effectiveness of their design by integrating an impression management mechanism with other persuasive strategies. We illustrate how technologies can be designed to accommodate audience specific self­presentation.

متن کامل

On Social Network Web Sites: Definition, Features, Architectures and Analysis Tools

Development and usage of online social networking web sites are growing rapidly. Millions members of these web sites publicly articulate mutual "friendship" relations and share user-created contents, such as photos, videos, files, and blogs. The advances in web designing technology and fast growing usage of online resources prompted web designers to improve features and architectures of social ...

متن کامل

On Social Network Web Sites: Definition, Features, Architectures and Analysis Tools

Development and usage of online social networking web sites are growing rapidly. Millions members of these web sites publicly articulate mutual "friendship" relations and share user-created contents, such as photos, videos, files, and blogs. The advances in web designing technology and fast growing usage of online resources prompted web designers to improve features and architectures of social ...

متن کامل

Assessing the Initial Step in the Persuasion Process: META Tags on Destination Marketing Websites

META tags can be used as information snippets to provide navigation cues for trip planning on search engines. It is argued that, from a marketing perspective, they are useful means by which destination organizations convey persuasive messages to travelers. This study examines the extent to which “description” META tags are used on websites owned by destination marketing organizations in the Nor...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2008