Persuasive Design of Destination Web Sites: An Analysis of First Impression
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چکیده
search behavior and the use of the Internet for trip planning as well as the formation of a first impression toward destination Web sites provided by state tourism offices in the United States. The research methods and the findings of this study are then presented. The final section of the article concludes by discussing the theoretical and practical implications for further development of destination marketing Web sites.
منابع مشابه
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تاریخ انتشار 2008